SERVICE illustration & iconery
CLIENT Lennaert Nijgh
Back in 2017 founder of BDD, Lennaert Nijgh, reached out to VISLA in order to turn a vision of his, the storytelling character Benzak to life.
Ever since VISLA and BDD has kept a close relationship and created a series of print graphics, icons and illustrations together.
Benzak Denim Developers is a denim brand from Amsterdam,
The Netherlands, with a strong focus on high quality products with a functional design.
Every detail, every stitch is there for a purpose. This way BDD tries to focus on timeless products that follow 'lifestyle' instead of 'fashion' and last longer to promote sustainability.
The storytelling character Benzak is representing the Modern Day Cowboy and appears for example printed on tees and pocket flashes across the BDD clothing line.