SERVICE brand IDENTITY
CLIENT SWEDEN BASKETBALL ASSOCIATION
Brand identity for the refurbishment and activation project "Nothing But Net", an initiative from the Sweden Basketball Association, Riksidrottsförbundet and Svenska Spel.
The purpose of this project is to renovate and create more inspiring outdoor basketball courts around Sweden, giving children and youth the chance to discover the joy of playing basketball outdoors.
A 1000 hoops will get fresh new nets, in a mission to never encounter a "net-less" court out there.